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Overview
Why
Advertise With Us
Sponsorship
Specs
Advertising
Specs
Our
Marketing Network
Our
Promotions
Our
Publications
Our
Broadcasts
Our
Conferences
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Co-Packaging
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Hannaian
Publishing
Our Promotional Processes
The Hannaian companies through their marketing,
promotions and advertising division is dedicated to the goal
of effective Internet marketing in order to provide maximum
exposure and continued growth for our websites, and
consequently wide and effective exposure for your
advertisements. Our goal is to produce the most effective,
up to date Inetrnet marketing engine available. Our
advertisers and sponsors benefit not only by utilizing our
advertising space and time, but also from the presence of
this powerful marketing and promotion engine.
When combined with the marketing and promotion power and
influence of the Hannaian network of companies and
individuals who have an economic stake in promoting the
sponsors and advertisers, our Internet marketing &
promotions engine becomes even more effective as a tool for
your advertising and sponsorship needs.
The specifics of our Promotions
Process:
Hannaian
employs a staff of full time Internet promotion and
marketing personnel in addition to full time public
relations personnel. This approach ensures timely and
prevasive coverage and assures consistent traffic in the
ever changing, dynamic Internet marketplace.
The
Hannaian Internet sites and programs are promoted through
all known Internet promotion processes 24 hours a day 7 days
a week. Promotional processes include Classified Ad
placements, Web rings, Newsgroup participation, Automated
and Manual search engine submissions and timely
resubmissions, E-mail, Banner exchanges, Regular banner
advertising, Reciprocal linking, Strategically designed,
placed and interlinked websites.
Perhaps
most important is the fact that the Hannaian companies
operate a unique and ever growing business network of
individuals and companies who have an economic interest in
personally assisting the marketing and support of our
sponsors, advertisers and their products. The significance
of the power and influence of this network should not be
understated since it provides an additional level of
promotional activity which significantly improves the
probability of the success of your marketing and advertising
project and efforts. The promotional capabilities and
influence of this entrepreneurial network, The Hannaian
Business Network, provides a most powerful catalyst to our
advertising and sponsorship alliance.
Hannaian
is devoted to continuing a comprehensive public relations
campaign carefully crafted to continually increase traffic
to our sites. Our public relations personell sends press
releases about our sites to more than 400 journalists each
month. They follow up on requests for information from the
press and arrange phone interviews, so we can update the
press on the latest accomplishments from our sites.
Hannaian
operates a broad range of Internet activities and websites
representing thousands of web pages of high quality
programming content geared to our target markets and all
interlinked and interrelated. These sites and programming
provide a source of highly effective advertising space and
time. This network of interrelated sites of varying types
also allows for effective cross marketing opportunities
which further enhances the effect of any advertising
appearing on any of them.
Our
web pages and sites are specially designed to make them
automatically and properly indexed by all of the major
search engines and numerous specialty search engines and
directories.
In
addition, the Hannaian Business Institute produces various
printed Industry Education Programs (I.E.Ps) which it
markets to specific industry groups. These I.E.P.s are
specifically designed to eventually bring their readers and
participants to our websites and Internet publications and
broadcasts, Thus providing non-Internet promotions,
increasing exposure, and ultimately benefitting our Internet
web traffic and you advertising.
We
also operate two e-mail newsletters and a print news letter
which keeps subscribers 'in the loop' and constantly updated
as to our marketing activity.
The
Hannaian companies regularly conduct three or four
confernces each year which play an important part in our
promotuional and marketing efforts. These conferences
provide a forum and outlet for our advertisers and sponsors
and provide significant exposure to the attendees and
members of the Hannaian Business Network.
Our
promotional staff subcribes to and regularly reviews, all of
the major Internet promotional newsletters, journals and
services. This ensures that we stay on top of all new
Internet promotional tools, technologies, and practices.
